The serial number inside on the Guild orange/white label is as follows: X 175 model EG 147 Serial. EG 147 is stamped on the back of the head stock. Your Guild Wars 2 serial code is a 25-digit alphanumeric string formatted like the following code. Your serial code is a unique key. The Guild company has an amazing amount of serial number info, mostly because for many years of production they used a different serial scheme for each of their different models. Below we outline a simple way to narrow down the date range of an acoustic Guild.

The Guild Guitar Company is a United States-based guitar manufacturer founded in 1952 by Alfred Dronge, a guitarist and music-store owner, and George Mann, a former executive with the Epiphone Guitar Company. The brand name currently exists as a brand under Córdoba Music Group.^[1]

Origin[edit]

The first Guild workshop was located in Manhattan, New York, where Dronge (who soon took over full ownership) focused on electric and acoustic archtop jazz guitars. Much of the initial workforce consisted of former Epiphone workers who lost their jobs following their 1951 strike and the subsequent relocation of the company from Queens to Philadelphia.^[2] Rapid expansion forced the company to move to much larger quarters, on Newark St. in Hoboken, New Jersey, in the old R. Neumann Leathers building.^[3] The advent of the folk music craze in the early '60s had shifted the company into production of an important line of acoustic folk and blues guitars, including a dreadnought series (D-40, D-50 and, later, D-55) that competed successfully with Martin's D-18 and D-28 models, and jumbo and Grand Concert 'F' models that were particularly popular with blues guitarists like Dave Van Ronk. Notable also was the Guild 12-string guitar, which used a Jumbo 'F' body and dual truss rods in the neck to produce a workhorse instrument with a deep, rich tone distinctive from the chimier twelve-strings put out by Martin.

The company continued to expand, and was sold to the Avnet Corporation, which moved production to Westerly, Rhode Island, in 1966. As the folk scene quieted, a new generation of folk-rockers took Guild guitars on stage. The most notable Guild performance of that era was on the D-40 that Richie Havens played when he opened the Woodstock Festival in 1969.

During the 1960s, Guild moved aggressively into the electric guitar market, successfully promoting the Starfire line of semi-acoustic (Starfire I, II & III) and semi-solid (Starfire IV, V & VI) guitars and basses. A number of early West-Coast psychedelic bands used these instruments, notably guitarists Bob Weir and Jerry Garcia and bassist Phil Lesh of the Grateful Dead, as well as Jefferson Airplane's bassist Jack Casady. Instrument maker Alembic started their transition from sound and recording work to instrument building by modifying Lesh & Casady's Starfire basses. The rare S-200 Thunderbird solid body electric was used by Muddy Waters and The Lovin' Spoonful's Zal Yanovsky. Inspired by seeing Muddy Waters, Ross Hannaford acquired a Thunderbird, which he used extensively in the period that he played in popular Australian 1970s band Daddy Cool.

Guild also successfully manufactured the first dreadnought acoustic guitar with a 'cut-away' in its lower shoulder to allow better access to the lower frets, the D40-C. In 1972, under Guild's new president Leon Tell, noteworthy guitarist/designer Richard 'Rick' Excellente came up with the design. It is still made, copied by virtually every guitar manufacturer.

The decline of the folk and acoustic market in the later '70s and early '80s put severe economic pressure on the company. While instrument specialists generally concede that quality suffered at other American competitors, Guild models from the '70s and '80s are considered still made to the high-quality standards the Westerly plant was known for. In the 1980s, Guild introduced a series of Superstrat solid bodies including models such as the Flyer, Aviator, Liberator and Detonator, the Tele-style T-200 and T-250 (endorsed by Roy Buchanan) and the Pilot Bass, available in fretted, fretless, and 4- and 5-string versions. These guitars were the first Guild instruments to bear slim pointed headstocks, sometimes called 'pointy droopy', 'duck foot' and 'cake knife' for their distinctive shape.

Fender era[edit]

After several changes in management and ownership, Guild was eventually purchased by the Fender Musical Instruments Corporation in 1995. In late 2001, Fender decided to shut down the Westerly, RI factory (citing difficulty in climate control and factory production workflow as primary motives)^[4] and moved all Guild production to its factory in Corona, California. To ease the Corona facility (which had only made electric guitars up to this point) into making archtop and acoustic guitars, the Westerly factory artisans and workers prepared guitar 'kits' that they shipped to Corona. These kits were near-complete production guitars that only needed finishing and final assembly before being sent to retailers.

Production in Corona was short-lived, however, as Fender acquired the assets of Washington-based Tacoma Guitar Company in 2004, and moved all American Guild acoustic guitar production to Tacoma, Washington and discontinued production of US-made Guild electric guitars completely.

In 2008, Fender again moved Guild when it acquired Kaman Music Corporation and its small production facility in New Hartford, Connecticut, where hand production of all US-made Guilds resumed in a manner consistent with other high-end, boutique guitar builders. The New Hartford Guild facility began production in early 2009, starting with the top-end D-55 and F-50 models. Production quickly ramped up to include most of the popular Traditional Series acoustic guitar models. Acoustic-Electric versions of these models were also made available. Starting with 2012 models, all US-built Guild Traditional Series guitars were available in right- and left-handed configurations.

Fender Guild Serial Numbers

In 2011, Traditional Series models' were improved by means of a new DTAR pickup system (DTAR-MS, for 'multi-source'), which allows blending between an internal microphone element and an under-saddle transducer. Previous DTAR configurations only included an under-saddle transducer. Also, hard shell case material was upgraded to a high-end, faux alligator skin material with crushed velvet interior padding, closely resembling the Custom Shop guitar cases that Guild had used when its Custom Shop was open.

In late 2010, Guild released its Standard Series acoustic guitars, which were US-built guitars (still manufactured in the New Hartford, Connecticut facility) that were based on models from their top-end Traditional Series. Differences in ornamentation and instrument finish options made them more affordable. Standard Series models included the F-30, F-30R, F-50, D-40, D-50, and the return of the F-212XL 12-string model.All Standard Series models featured red spruce bracing, satin mahogany necks, and bone saddles, nuts, and bridge pins, but have lower-grade wood^{[citation needed]} and different ornamentation than their Traditional Series counterparts.

In 2011, cutaway acoustic-electric versions of all Standard Series models were released. These guitars featured venetian cutaways and a DTAR 18V under-saddle pickup system. These models can be identified by the 'CE' suffix at the end of the guitar's model number. All Guild guitars come with hard shell cases.

The New Hartford facility had also created a new line of specialty, limited edition guitars, referred to as the GSR Series. The GSR designation stands for 'Guild Special Run.' This series was first revealed to Guild dealers at Guild's dealer-only factory tour in mid-2009 called the 'Guild Summit Retreat'. These models featured unique takes on classic Guild Traditional Series models. GSR models include the F-20 (figured Cocbolo), F-30R (master-grade Rosewood), F-40 (figured Cocobolo), F-50 (figured Koa), and D-50 (figured Cocobolo), and Guild's only electric guitar to be produced since 2003, the GSR Starfire VI (only 20 produced). Each of these instruments features unique designs, wood selection, ornamentation, and has extremely limited production numbers.

Cordoba era[edit]

In the late spring/early summer of 2014, Fender's New Hartford Guild facility closed its doors as FMIC prepared to sell off the Guild brand. Cordoba Music Group (CMG), Based in Santa Monica, California, stepped in and purchased the Guild brand rights and began setting up a new manufacturing facility in Oxnard, California, led by Gibson alum Ren Ferguson as the VP of Manufacturing and R&D.^[5] Cordoba started production in late 2015, releasing its first models (M-20 and D-20) in early 2016. Higher-end models like the D-55 were released in late 2017.

Guild Import brands[edit]

In the early seventies, Guild began to form import brands for acoustic and electric guitars made in Asia. There was a total of 3 import brands: Madeira, Burnside, and DeArmond.

Madeira Acoustic and Electric Guitars were import guitars based on existing Guild designs. They are characterized by their substantially unique pickguard shape and differing headstock.

Similarly to Madeira, Burnside Electric Guitars were Guild electric guitar designs (typically of super-Strat delineation) manufactured outside the United States. The headstocks on these guitars read 'Burnside by Guild.' Both brands were discontinued in the early '90s.

Guild Serial Numbers Lookup

After Fender purchased Guild in the mid '90s, reissues of some Guild electric guitars were manufactured in Korea under the DeArmond brand name, which Fender also owned the rights to. Import reissue models included the Starfire, X155, T400, M-75 Bluesbird, S-73, and Pilot Bass series. On the front of the headstock, these instruments display the DeArmond logo above a modified version of Guild's Chesterfield logo. On early production versions, the truss rod cover is stenciled with the word 'Guild' stylized and the DeArmond reissue model number, and the back of the headstock is stenciled with 'DeArmond by Guild' above the guitar's serial number. Later production versions drop all references to the Guild brand name except for a modified Chesterfield headstock inlay on most models. The DeArmond line also included other less expensive models similar in design to the Guild reissues and manufactured in Indonesia. The DeArmond brand was discontinued in the early 2000s.

While not a discrete brand, in the early 2000s, FMIC created a new line of Guild acoustic guitars called the GAD-series, which stood for 'Guild Acoustic Design.' As with the other import lines, these guitars were based on past and present Guild acoustic guitar designs, but were built in China. All of these models were designated with a 'GAD' as a model prefix. These guitars featured poly finishes (as opposed to traditional nitrocellulose lacquer on US models) and nondescript wood grading. FMIC did not choose to create this line under a different brand name, but left it as a new series of guitars from Guild. This choice caused confusion for buyers, as it marked the first time that an import had actually donned the Guild brand name, which had previously only been used to describe US-made guitars. Because of this, it was no longer immediately clear if a Guild-branded guitar is a US-made model or an import, although the GAD models usually had unique ornamentation.

Dating Guild Serial Numbers

The 2011 GAD models brought new features, looks, and model numbers. These new GAD-series Guild guitars could be identified with a number 1 as the first number in the model number. For example, a US-built F-50R's GAD-level version would be called an F-150R. Similarly, a US-built F-512 would be an F-1512 as a GAD version.

With Cordoba taking over as owners of the Guild brand, as of May, 2015, the GAD line-up was discontinued,^[6] but 2 newly formed lines, Westerly Collection (acoustics) and Newark Street (electrics) were revealed, which also aimed to pay homage Guild's production history that took place at those locations (with the Newark Street address alluding to a link with the Hoboken factory).^[7] The Westerly Collection line-up includes a variety of guitars made with solid wood tops/laminate sides & body; and, solid wood tops/solid wood sides & solid wood backs.^[8]

Notable users of Guild guitars[edit]

• Bryan Adams – F-50R
• Ryan Adams – D-25M
• Billie Joe Armstrong – D-55
• Dan Auerbach – Thunderbird S-200
• Elek Bacsik – Stuart X-500 + Charlie Christian style single coil pickup
• Joan Baez – F30R
• George Barnes (musician) – George Barnes Acousti-Lectric, George Barnes Guitar in F
• Richard Barone – X-500 (Cool Blue Halo album)
• Brendan Benson – 1959 Aristocrat
• George Benson – ^[9]
• A.A. Bondy – T-100D (slim jim)
• Paul Bonin – F65CE
• Zeta Bosio – Guild Pilot Bass
• Greg Brown – Starfire III
• Creed Bratton – Bluesbird
• Roy Buchanan – T-200 and T-250
• Jeff Buckley – 1967 Guild F-50
• Charlie Byrd – Mark VI
• David Byrne - F15CE
• Mya Byrne – F20, F30, D35
• Larry Carlton – Bluesbird
• Jack Casady – Starfire bass
• John Denver – Various
• Jerry Cantrell – JF55 - MTV Unplugged
• Gustavo Cerati – Guild F4CE
• Peter Cetera – F612
• Eric Clapton – F-30, GF-60, S4CE/Songbird
• Fred Cole – S-200 Thunderbird
• Judy Collins – F312
• Sheryl Crow – M-85 bass, B-301 bass
• Rick Danko – F-50
• Dave Davies – Starfire III, F-512 NT 12-string
• John Denver – F-50R, F-212XL and F-612 (custom)
• Lonnie Donegan - F-512
• Nick Drake – M20
• David James Elliott as Cmdr. Harmon Rabb Jr. – D-50CE (special edition sunburst)
• Brian Erickson – 1983 D-25
• Duke Erikson – Starfire III
• Nick Falcon – X-170 Manhattan
• Leslie Feist – 1965 Starfire IV
• The Felice Brothers – T100D (SLIM JIM) & Guild D4 acoustic
• Tom Fogerty – Starfire
• James Blackshaw – various Guild 12-string models
• Jerry Garcia – Starfire III
• Yonatan Gat – Thunderbird S200
• Barry Gibb – Songbird BG (stands for Barry Gibb) & X-375
• Dave Gonzalez – X-550 Paladin
• Andy Hackett – 1967 Starfire VI and 1964 Thunderbird S200
• Mary Halvorson - X500 Archtop
• Peter Hammill - M75 Bluesbird named Meurglys III
• Mick Harvey – Starfire IV
• Hayden – Starfire III, CE-100D
• Justin Hayward – JF-65
• John Herman – B-302 Bass
• Hank Hill – 1963 Solid Top
• Chris Hillman – Starfire Bass
• Roger Hodgson – F-412 and F-512
• Susanna Hoffs – Starfire XII
• Lightnin' Hopkins – Starfire IV
• Shannon Hoon – JF-30
• Sivert Høyem – F-512 12-string
• Ian Hunter – S-100
• Mississippi John Hurt – F-30
• Glenn Jones (guitarist) – D-50, F-512 12-String
• Tim Kinsella – Guild S-100 (1970s Acorn Leaf)
• Aidan Knight Guild T100 + Guild M-65 Freshman
• Mark Knopfler – Songbird
• Nikki Lane - M20
• Phil Lesh – Starfire bass
• Lera Lynn – Starfire III, T-50^[10]
• Chet Lyster Starfire V (1960s vintage)
• Ken Macy - GAD40CE
• Bryn Merrick - Guild B302 Bass
• Dan Navarro - 1986 GF50NT, 1976 F112, GAD-120
• Krist Novoselic - Guild B30E Semi Acoustic Bass - (MTV Unplugged in New York)
• Brian May - F512 ^[11]
• John Mayer Where The Light Is – Trio Set
• Barry McGuire – F-212 12-string
• Ellen McIlwaine – S-250, S-500-D
• Pat Metheny – D40-C, F-50
• Michael Nesmith – JF-30
• Pelle Ossler – Starfire
• Jeff McDonald – Thunderbird
• Nathen Page – Starfire IV SN EL135
• Tom Petty – D25-12
• Jesse Quin – Starfire
• John Renbourn – D-55^[12] (ca. 1975-85)
• Daniel Rossen – T-50
• John Rzeznik – Many D-55s, F65CE, F47M Valencia, S7CE Custom, S4CE, DV-52, and more, mostly during the late Westerly and early Corona eras.
• Son Seals – Starfire IV
• Chris Seefried – Guild Starfire, Guild D 212
• Randall Shawver – Guild X-88 Flying Star
• Carly Simon - F30R
• Paul Simon – F-30 and F-212 12-string
• Megan Slankard – D-55
• Claydes Charles Smith – X-350
• Robert Smith - Custom Ebony JF-30 12string
• Tommy Smothers – D-55 (TV model)
• Bruce Springsteen – D-40SB
• Stephen Stills – X-500
• George Strait – Custom Shop D-100
• Sofia Talvik – 1984 D-25
• Kim Thayil – Guild S-100
• Peter Tork – Jetstar Bass
• Ralph Towner – F-212C and F-512
• Pete Townshend – F-512 NT
• Dave Van Ronk – F-50R
• Steve Van Zandt – X-79 (zebra pattern)
• Stevie Ray Vaughan – JF-65 12-string
• Suzanne Vega in mid-1980s
• Joe Walsh –
• Muddy Waters – S-200 Thunderbird
• Bob Weir – Starfire V, F50r
• Gillian Welch – D-25M
• Bert Weedon – Starfire (signature model - early 1960s)
• Paul Weller – Guild F47mce
• Hank Williams III – G37 Sunburst
• Zal Yanovsky – S-200 Thunderbird

References[edit]

1. ^'Fender Musical Instruments Corporation to Sell Guild Guitars Brand to Cordoba Music Group'. Guitarworld.com. Retrieved 30 October 2017.
2. ^Acoustic Guitars: The Illustrated Encyclopedia by Tony Bacon and Michael Wright. Chartwell Publications, 2018 ISBN0785835717 pg 62
3. ^'Owner's Manual and Warranty, p.2'(PDF). Support.guildguitars.com. 2007. Retrieved 12 September 2013.
4. ^Pilzer, Jay. 'Guild in the Post-Fender Era'. Vintage Guitar. Retrieved 6 October 2019.
5. ^'MMR magazine - Cordoba Names Ren Ferguson VP of Manufacturing/R&D for Guild Brand'. Mmrmagazine.com. Retrieved 30 October 2017.
6. ^'Introducing: The Westerly Collection - Guild Guitars'. Guildguitars.com. Retrieved 30 October 2017.
7. ^'History & Heritage - Guild Guitars'. Guildguitars.com. Retrieved 30 October 2017.
8. ^'Westerly Collection - Guild Guitars'. Guildguitars.com. Retrieved 30 October 2017.
9. ^Moust, H. (1995). The Guild Guitar Book. GuitArchives.com. pp. 82, 137. ISBN0-634-00966-4.. The photograph of Benson accompanying an interview with him in the Guitar Player Book, published in the 1970s, shows him holding a Guild Artist Award with its strings removed.
10. ^Artist to watch: Lera Lynn
11. ^https://equipboard.com/pros/brian-may/guild-f-512-12-string-acoustic-guitar?src=button
12. ^'Guitars'. John Renbourn. Retrieved 2014-06-12.

Bibliography[edit]

Guild Serial Numbers Dating

• Acoustic Guitars: The Illustrated Encyclopedia. New York: Chartwell Books. 2011. ISBN978-0-7858-3571-4.
• Hans Moust (1995) The Guild Guitar Book. Hal Leonard Corporation. Roger Hodgson - F-512, Ted Kaplan (aka Teddy Rose) - F212/F412xl

External links[edit]

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There are many guitar companies in the world, but not many that have changed the way the instrument is created and played over the years. Making the best guitars, innovative companies like Guild Guitars believes, comes down to creating a quality instrument people want to play.

Read on to learn about how Guild got started, how they changed the music industry, and what they’re up to today. This brief history of Guild has everything you need to know on where the company came from, where they started, and what models they’re known for.

The Guild Guitar company is an American guitar manufacturer with over 50 years of experience making quality value guitars that are made to be played. They are one of the world’s most historic guitar manufacturers, and they have a reputation for building iconic instruments.

Founded in 1952 by Alfred Dronge, a music-store owner and professional guitarist, and George Mann, a previous executive and vice president at Epiphone Guitar Company, Guild Guitars was created to become a fantastic alternative after the Gibson-Epiphone merger.

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It all began in a 1,500-square foot loft in New York City during October of 1952. The location was strategically placed in between two lucrative communities to the forefront of this new guitar company with their target audience. The experienced craftsmen who were working at the nearby Gretsch and Epiphone factories, as well as a community or top jazz guitarists in New York, frequented the area at the time.

Guild hired some experienced craftsmen to design and produce the new, original Guild Guitars, and the owners used their connections with recording artists to receive valuable testing and professional insight on creating the perfect guitar. Because Guilds are made to be played, as their motto, the guitars needed to be perfect for the average player and perfected to meet guitarists needs.

Only a year into the company’s beginning, Mann left the company to Dronge. Although their partnership dissolved, Dronge was as determined as ever to transform his dream into a reality. He began to seek out better craftsmen when he found that the answer lies in men such as the “Three Amigos,” who helped make Guild Guitars what they are today.

Gilbert Diaz, who has extensive experience with Gretsch, Carlo Greco, a classical guitar craftsman, and Fred Augusto, a finishing specialist, came on the scene to make Guilds the best they could be. These men are alone responsible for crafting more than 25 years of Guilds and perfect the guitars.

The mid-1950s also led to Guild hiring Bob Bromberg as a general plant manager, who was responsible for some of the company’s tremendous growth into the 1960s. And long-time plant manager Willi Fritscher helped carry on a legacy of great craftsmanship.

Soon, the company began to take off. By 1957, the company was growing and finding major success. The increased number of orders, though, forced Guild to relocate to a much larger factory in Hoboken, New Jersey. Suhr Guitars

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Some big-name guitarists of the day helped the company create signature models, and the jazz market was growing considerably. They worked with jazz performers like Johnny Smith and George Barnes, both of whom helped create high demand models that would go on to win awards and fame.

Guild even went on to create Slash’s infamous double neck guitar in the 1990s, a 12-string semi-acoustic on top and 6-string electric on the bottom. This design allowed the famous guitarist to switch easily from acoustic to electric mid-song without changing guitars in the middle of a performance.

Some other Guild endorsees included Don Arnone, Barry Galbraith, Carl Kress, and Bert Weedon, among many other top musicians. Guilds first collaboration with Johnny Smith led to the Award model, which was popular from 1956-1960. Many other guitar models would go down in history. The hollow-body of Duane Eddy’s signature Guild, for example, became a classic instrument in rockabilly history.

Once the 1960s hit, the popularity of jazz music faded. Music trends turned to rock, folk, and pop, and Guild pivoted to keep with the times. Guild continued working with prominent music artists in various genres, and the company began forming solid body electric and bass guitars. Business at the Hoboken factory continues to expand, selling more and more guitars until they had to expand once more.

Guild expanded, opening another factory in Westerly, Rhode Island. There, Guild could continue to grow and meet their increased production numbers while the main office remained in New Jersey.

Unfortunately, Dronge died as a result. His untimely death took place while commuting to the factory in his private plane in May of 1972. When the plane ran into heavy weather, it went down and blew away the Guild company.

Losing Dronge effected Guild considerably, and the company experienced some challenging times throughout the 1970s and 1980s. They continued producing quality instruments, with high ideals for craftsmanship. However, Guild was eventually bought out by Fender Musical Instruments in 1995.

Vintage Guild Serial Numbers

Attempting to preserve the Guild visions and tradition, Fender CEO Bill Schultz was committed to maintaining Guild as it was. All the things Guild made great would continue to prosper while Fender would now benefit from their high-quality craftsmen and equipment as well as their long-time close ties with some of the finest guitar players in the industry.

In the 2000s, Guild moved to from Westerly, Rhode Island to Corona, California for a few short years and finally to Tacoma, Washington, where they decided to stop making electric guitars in America to instead focus on the new Guild Acoustic Design series based on iconic American designs.

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No matter what type of guitar you buy from Guild, you can rest assured the instrument will be amazing. Guilds are created for the needs of the guitar player, and they’re designed with both love for traditional guitars and a commitment to high quality. With innovative designs, Guilds are made to be loved and made with love.

When Guild first started producing guitars in New York City, Dronge has a passion for the jazz music that dominated at the time. As a result, Guild concentrated on producing the best full-depth hallow body electric guitars during their first year.

Although, Guilds encompass a range of fine guitars – all of which were created with love. The company even began making their first classical guitars in the 1960s, named Mark after Dronge’s son, to show their endearing commitment.

Guild continues to show their love by creating instruments people actually want to play. They have guitars for lefty’s and use various types of wood to create sounds, for example. All of which was done with the player in mind. In fact, Jimi Hendrix purchased a left-handed F-212 12-string model from Guild in New York City during the 70s.

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Although Guild stopped making electric guitars in the United States, outsourcing their creation overseas, the company began constructing rare Guild guitars based on original molds in the summer of 2014.

The new factory is located in Southern California with original machinery and equipment shipped from one of the first factories in New Hartford, Connecticut. The new designs fuse modern technology and classes Guild designs to create innovative guitars that sound better than ever before.

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A guild guitar may be perfect for you if you are a jazz musician, although they carry a wide range of awesome models for any genre. Guilds earned their rise to fame through jazz guitars. However, they carry a wide range of great instruments for any type of guitarist.

They have solid-body guitars and basses with various design features and body shapes to suit different heavy metal and hard rock players, a range of flattop guitars, and so much more.

Depending on the model and type of guitar you’re looking for, a brand new guild guitar typically costs anywhere from $500 to $1,000. You can find a decent acoustic-electric 12-string guitar at Guitar Center for around $500, while the fully electric models can easily reach over a thousand dollars. Many of the top-rated models, either acoustic or electric, are priced closer to $4,000.

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Some of the most popular Guild Guitars for professional players include the following:

• Guild Traditional D-55
• Guild Starfire Bass II
• Guild F-55 or F-5OR
  
• Guild Jetstar
  
• Guild D-240E

Guild Guitars are available in a vast array of shops, both online and in-person. You can find a model at most musical instrument stores such as Guitar Center and may even be able to find models online on eBay or Amazon. The Guild Guitar Company makes it easy to locate a dealer near you (or anywhere in the world) using their detailed search tool.